The goal of this lecture is to introduce the conversion story to the participants in a clear and coherent manner and apply techniques that will enable them to optimize their WP site and thus improve their business or business of their clients.
It is significant for all developers who have no knowledge of digital marketing, as well as for all of those who come from the IT world and want to adopt things that can be applied every day in the industry, whether they do design, development, or any segment of digital marketing.
Although the subject of this lecture is closer to the field of digital marketing, it nevertheless deals with the use of WordPress conversion optimization methods and the challenges encountered during optimization.